Over the weekend, we shared news that Yellow Pages Group was planning a digital makeover and a new name for its parent company – Yellow Media. This morning, the Canadian company made good on its promise with the announcement of an innovative offering designed specifically to help its clients leverage opportunities in the digital space.
In a press release, Yellow Pages Group said it was introducing a new suite of services, Search Engine Solutions, to assist small and medium-sized business with generating more qualified leads and converting online searchers into customers. Components of the new offering include:
- Paid-search advertising campaigns tailored specifically to business needs, objectives, and budgets across multiple major search engines (i.e. Google, Yahoo, and Bing).
- Counsel in developing the most cost-effective search phrases for businesses to improve their Web site rankings and attract new customers.
- Ability for advertisers to create a custom leads page with interactive mapping, driving directions, and “send to a friend” options.
- Detailed monthly report to help clients optimize their online visibility and increase traffic to their Web properties.
Today’s announcement is just the latest example of how Yellow Pages companies are expanding their services to remain the one-stop, integrated advertising partners for small businesses – whether it’s in print, online, or via mobile.
Inside YP RSS Feed
[...] SuperMedia, DexOne Corp., The Berry Company, and Yellow Pages Group have recently announced new services, partnerships, and acquisitions that provide their small business clients with the means to combine [...]
[...] SuperMedia, DexOne Corp., The Berry Company, and Yellow Pages Group have recently announced new services, partnerships, and acquisitions that provide their small business clients with the means to combine [...]
search engine marketing is also good but you need some capital to shed on your adwords account.“.