By: yellow page advertising – Is door hanger advertising a cost effective way to advertise a startup?

Tue, 29 Dec 2009 03:35:22 +0000

[...] WhitePages.com CEO: White Pages Opt-In Shouldn’t Apply to Yellow … [...]

By: Phone Books Going the Way of the Dodo? « The Cornucopian – Bringing a Bounty of Ideas for Marketing and Design

Mon, 02 Nov 2009 19:19:17 +0000

[...] newspapers seem to be doing so today)? The folks at Yellow Pages like to boast huge returns: average sales ROI (return on investment) of 27:1 for national display advertisers and nearly 13:1 fo…. Personally, I’ve never heard any client (or other advertiser) boast of these results. But some [...]

By: James Niarchos

James Niarchos — Sun, 23 Aug 2009 02:15:34 +0000

This should not even be up for discussion. How ridiculous to even include the “Original Search Engine” with a residential white pages. Much of this so called research concerning whether folks want the phone books to be delivered or not is foggy at best. People do not want six telephone directories delivered to their door. I get it but let’s not throw the baby out with the bath water. Do the majority of consumers want to delete their local utility company yellow page directory out of their lives? No they do not. One can make research say whatever they want based on how, when, where and who they ask. If people have pests in their home (too many bogus yellow pages) they don’t burn the house down and lose everything they own to get rid of them. They call an exterminator and solve the problem. The major publishers have been taking it on the chin for a long time and it is about time that we give “the devil his due”. Folks still have lead pencils even though they own mechanical pencil and ballpoint pens They have not stopped going to movie theaters because they have pay-per-view in their homes. They are still laying by the pool to get a tan even though tanning booths are busy. Should I go on? You really don’t want to hear anymore do you? How about the power of on-line yellow pages like YellowPages.Com? How about the recent studies proving the flood of yellow page searches to hand held mobiles? Another study that just proved that people are in fact going to the print yellow pages because research has proven those consumers are seeing URL’s in the ads and going to the companies’ web sites. In conclusion, yellow pages has been around for over 100 years. It is not new. It is not exciting, sexy or controversial. It still works and people need it, want it and use it. I have to go now because I am going to the stadium to see the Braves play. Oh yea, I can watch it on cable or record it on my DVR and watch it later but I still enjoy going to the live game with thousands of other folks. Maybe now you get it. If you don’t….well…..go find an old white page directory and kick it until you feel better.

Comments on: WhitePages.com CEO: White Pages Opt-In Shouldn’t Apply to Yellow Pages

By: yellow page advertising – Is door hanger advertising a cost effective way to advertise a startup?

By: Phone Books Going the Way of the Dodo? « The Cornucopian – Bringing a Bounty of Ideas for Marketing and Design

By: James Niarchos