More and more, people are asking me what I think about Twellow, the “Twitter Yellow Pages.” I get quite a few questions on Twellow’s role in search and how it affects what we do.
If you haven’t seen Twellow yet, take a few minutes to check it out. Twellow helps you find people on Twitter that you might be interested in following.
I think questions over Twellow stem from its name and approach. Twellow borrows heavily on our brand. And, much like the way we list businesses, Twellow breaks out its listings into categories – or headings.
But that’s where the similarities end. Twellow’s scope right now is very specific. It helps empower social networking by connecting searchers with relevant Twitter accounts. There’s certainly a lot of benefit in that, and Twellow has helped me find some interesting people to watch on Twitter. What Twellow isn’t, at least for now, is a local search tool. You can’t, for example, narrow your search to a specific business type within a city or zip code and expect to find the business you’re looking for.
That’s today of course. While Twitter has become the focal point of the political news, there’s still valid questions around Twitter’s future role in local search. Twellow could potentially tap into that if or when Twitter becomes a real force. As these trends unfold, our role will be to interpret these changes for small businesses, who struggle to make sense of it all, and help incorporate them into their marketing mix if it would deliver quality leads.
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