In case you missed it – check out my piece on Bing and the IYP connection on Search Engine Land today. It’s already getting some interesting comments, and I’m curious to hear your thoughts.
As I report in the article: Following some quick search queries, I’ve been encouraged to note that Bing is already showing a healthy reliance on Internet Yellow Pages (IYPs) like Yellowpages.com and others for its search results. I think this provides great evidence that, in the larger pool of local search resources, a Yellow Pages referral carries a lot of weight – almost like a Good Housekeeping seal of approval.
As the competition among search engines (er, decision engines?) continues to intensify, I expect that the reputation of IYPs will only increase as a go-to source for credible business information. With decades of experience evaluating and supporting business-to-consumer interactions, we have the systems in place to ensure that online consumers will find the credible, reliable and locally-relevant information they seek.
To read more about my test drive with Bing, read my piece at Search Engine Land.
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