Back in January, we talked about The Berry Company’s transformative effort to put itself in a stronger position to assist small businesses in developing a multi-platform approach to their advertising, including print directories, Internet Yellow Pages, Web sites, search engine marketing optimization and video.
Now the company is expanding its relationship with Yodle, an emerging local online advertising company, through a strategic partnership that will give Berry’s approximately 260,000 small and medium-sized business clients access to Yodle’s Web site creation and search engine marketing and optimization offerings.
According to the joint release, while more than 82% of all consumers search online for local services, only 56% of small businesses providing these services have a Web site – and just a small percentage of these sites are properly optimized.
Today’s partnership gives local businesses the opportunity to expand their online presence in ways that will give them more exposure to the growing online market – and put them ahead of some of their competitors lagging in the space. It’s also well-structured in that it combines Yodle’s technology products with Berry’s existing sales channel, giving local businesses the online reach they’re looking for without the hassle of looking outside of their existing Yellow Pages relationship.
With Berry’s hybrid model, local business can combine online advertising with the print options they’ve used for years, creating an integrated message that reaches a larger audience of potential customers. I look forward to hearing how this partnership creates new leads for Berry’s local business customers.
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