Posts Tagged ‘tablet’

Yellowbook Launches New iPad App

Sunday, April 18, 2010

The Yellow Pages iPad app craze continues.

In a first for a major Yellow Pages company, Yellowbook announced this week that it’s joining Avantar and Yellow Magic in launching an application for Apple’s new tablet. According to the release, the free app—now available for download via the Apple App Store—allows users to find any neighborhood business across the country.

One of the interesting features of the app is the integrated information/maps split screen view—tailor-made for iPad—which generates results that feature expandable pushpin tags for each business. Users can tap pushpins for more information about a business, read reviews, get driving directions by Google Maps, or click through to a business’ website. The new app joins the company’s existing portfolio of yellowbook.com mobile web apps for Android, iPhone, BlackBerry, and other wireless platforms.

iPad users here at the Conference are looking forward to downloading these apps and trying them out. It’s exciting that our members are taking advantage of this great opportunity to create new advertising opportunities on one of the hottest new devices this year.

April 18, 2010 | Leave a Comment
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Yellow Pages Companies Launch iPad Apps

Tuesday, April 6, 2010

When Apple announced its highly-anticipated iPad table device in late January, I expressed optimism that Yellow Pages companies would embrace the new platform as another medium for its local business clients to reach new potential customers.

Well, my prediction didn’t take long to become reality.

As iPad hit shelves this weekend—and hundreds of thousands of enthusiastic customers got their hands on the new device—Yellow Pages companies including Avantar and Yellow Magic introduced new apps designed for the product.

Local mobile search leader Avantar, a sister company to Yellow Pages Directories, announced the first Yellow Pages app for iPad. Based on the screenshots on their Web site, it appears the app allow users to seamlessly search for local businesses based on various categories, share their results, review and add reviews and ratings, as well as view locations on a map. The app will join Avantar’s suite of mobile apps, which now operate on iPhone, iPod Touch, and Android devices.

Additionally, Yellow Magic, which currently offers Yellow Pages apps for iPhone and iPod Touch, also introduced a new iPad app to its mobile portfolio. Interestingly, Yellow Magic apps include “all facets of the printed directory including covers, community pages, tabs, indexes…etc…” so that, “all elements and advantages of the printed book are retained with the added benefit of it all being searchable.” According to the company, this approach satisfies younger demographics who are increasingly using digital devices when searching for neighborhood business information.

I’m thrilled that Yellow Pages is taking part in the launch of yet another platform for local search. Our involvement shows our industry’s ability to leverage the latest trends to deliver real results for our business customers and the consumers who use our products.


April 6, 2010 | 1 Comment
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What Will Yellow Pages Create for the Tablet?

Thursday, January 28, 2010

Yesterday in San Francisco, Apple CEO Steve Jobs introduced his company’s latest, highly-anticipated innovation – the Apple iPad Tablet.

If you’ve followed the news recently, you already know that tablets are not only expected to make waves as a new consumer gadget, but also as a means for old media publishers such as newspapers and magazines to reach new customers. In addition to Apple, HP has released a tablet device, and others including Dell, Lenovo, and possibly Microsoft are planning to release tablet devices later this year.

In his presentation, Jobs noted that the iPad will support the iTunes store, most applications already available in its App Store, as well as a new iBookstore with books from major and independent publishers. The iPad will also feature Wi-Fi and Bluetooth Internet connectivity and include an option for unlimited wireless data through AT&T.

With all the excitement surrounding the tablet, I’m eager to see what Yellow Pages companies develop to take advantage of this new technology. YP companies are already changing the ways we search for information online and via mobile. I can only imagine the possibilities that tablets will bring by providing YP clients with a greater ability to share dynamic content with their target consumers, wherever they are.

January 28, 2010 | 2 Comments
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