You’ve probably heard the saying “April showers bring May flowers,” but those May flowers bring eyes to your lawn – and the Yellow Pages.
The “Lawn Maintenance,” “Nurseries-Plants-Trees,” “Landscape Contractors,” and “Fence Contractors” headings receive peak usage in May.
These lawn care – related headings receive more than 155 million references per year, but usage jumps in May, especially among homeowners looking for local contractors.
Local contractors dominate the $40 billion a year lawn care industry, as well as the Yellow Pages – the Yellow Pages is the dominant advertising medium for local lawn care companies. In this economy, the local lawn care industry is still booming due to consumers forgoing travel expenses and spending more around the house.
If you’re looking to fix up your yard, Vicki Bendure, spokeswoman for the Professional Landcare Network (PLANET), suggests searching for local contractors to handle extensive lawn improvements, which can, in addition to beautifying your environment, clear the air of pollutants and filter ground water. Besides environmental benefits, landscaping can pad your pocket by increasing home resale values 7 to 15 percent and lowering your heating and cooling bills.
If you are an independent lawn care company or have lawn care companies as clients, keep these advertising tips in mind to pad your pocket:
- Within the “Lawn Maintenance” heading, 93 percent of users made a purchase at a place seen in the Yellow Pages.
- Local display ads in the “Landscaping Contractors” heading provide an ROI of 7 to 1.
- Consumers referencing the “Fence Contractors” heading are most often 25-to-34 year-old married couples living in a home with three or more persons for less than one year.
- 95 percent of “Nurseries – Plants – Trees” headings users are looking for a local nursery.
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