The mass adoption of smart phones and other handheld devices has opened up some exciting new opportunities for local business search, and so I was interested to see some new data from Forrester Research.
According to Forrester’s North American Technographics® Benchmark Survey 2009, which provides insights on the habits of over 41,000 US adults with a mobile phone in their household, 5% of respondents use their phones to search telephone directories.
That compares favorably with other top consumer smart phone activities, including searching for general information (8%) and accessing social networks (5%).
Here are some highlights from the survey results:
- 44% of US adults who have mobile phones in their homes say their phone can access the Internet.
- 15% of US adults who have mobile phones in their homes go online with their phones, up from 11% in 2008.
- 10% of US adults with access to a phone check the weather, 14% play games, 8% search for information. 5% search telephone directories, 5% access social networks, 2% research products for purchase and 1% receive coupons/promotions.
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