Posts Tagged ‘Dex One Corp.’

R.H. Donnelley Emerges from Bankruptcy as Dex One Corp.

Monday, February 1, 2010

We’re excited to share news that Yellow Pages publisher R.H. Donnelley, which we heard last month was close to exiting bankruptcy, has announced its emergence from Chapter 11 protection as the new Dex One Corporation.

In a press release this morning, the company introduced a new board of directors and its listing on the New York Stock Exchange under the ticker symbol “DEXO.”

Dex One chairman and CEO David C. Swanson stressed his company’s plans to further develop a hybrid range of advertising solutions including online and mobile search, print yellow pages directories, voice-search platforms and pay-per-click networks.

“We selected the Dex One name because it clearly communicates who we are and what we do – Dex, your trusted marketing partner for over a hundred years, and now, your One stop shop for getting your business exposed to active buying consumers whether they’re searching our robust suite of Dex products or on other major search sites or search engines,” Swanson said.

As we’ve noted, Dex One currently lists 11.5 million businesses online through its DexKnows.com Web site, supplies content for YellowPages.com, and has deals with search engines such as Google and Yahoo. The company is also beginning to offer online video advertising and reputation management for companies seeking to improve their online customer reviews.

For more information, read the full release here.

February 1, 2010 | Leave a Comment
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The Berry Company Transforms, Expands Digital Offerings

Friday, January 29, 2010

It’s the last day of a very busy month for Yellow Pages companies.  We came out of the gates of 2010 with a number of important stories about the transformation of our industry, from SuperMedia, R.H. Donnelley (soon to be known as Dex One Corp.), and AT&T.

So it’s no surprise that yesterday, The Berry Company announced that it was entering into contracts with two Web site development and search engine marketing companies, Yodle, Inc. and Web.com Group Inc. These partnerships will help Berry to further expand beyond its traditional roots in print publishing to become an integrated provider of both print and digital local search services.

Earlier this month, Berry announced a transformative effort to put it in a stronger position to assist small businesses in developing a multi-platform approach to their advertising, including print directories, Internet Yellow Pages, web sites, search engine marketing optimization and video.

I think the comment from Scott Pomeroy, Berry’s president and CEO, in his announcement this week was a great statement that reflects what’s going on in our industry at large.  He said, “The launch is the culmination of the strategy and plans we have been working on for the past two years.  We are expanding our legacy role as a print yellow pages publisher to become a local search services provider in order to meet our clients’ need for leads from the many sources consumers use today as they search for local businesses.  We have spent the last year re-engineering every aspect of our business, which we believe will fundamentally transform how we operate and serve our clients.”

I’m looking forward to seeing all the news of the past month turn into real results for Yellow Pages companies, and for our advertising customers as well.

January 29, 2010 | Leave a Comment
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