When Dex One emerged from bankruptcy last month, the Yellow Pages provider said it would further develop its hybrid range of advertising solutions including online and mobile search, print yellow pages directories, voice-search platforms and pay-per-click networks.
Yesterday, the company took another step in that direction by announcing a new agreement with Yelp, the popular local business review site, to provide consumer feedback on its local search listings.
Starting next month, DexKnows.com’s approximately 500,000 small business clients will begin seeing Yelp-branded content—including ratings and reviews written by the Yelp community—appear within their individual local businesses listings. The Yelp content will complement the existing user-generated content already provided by DexKnows.com users.
User review sites such as Yelp are very popular with consumers. Consumer opinions posted online are among the most trusted forms of advertising, second only to recommendations from personal acquaintances, according to the Nielsen Global Online Consumer Survey released in July 2009.
For more, check out the press release by clicking here.