These days, not only is our industry transforming to introduce new platforms for information sharing, but so are those who cover it.
Our friends at BIA/Kelsey are launching a new free mobile app that provides users with access to local media news and analysis from its popular blogs: Local Media Watch, Digital Strategies for Broadcasting, Global Yellow Pages and Mobile Local Media.
Now iPhone, iPad, and iPod Touch users can keep up on breaking industry news and thoughts on the local media landscape— everything from broadcasting and print to Yellow Pages and local search, according to the release. In the near future, BIA/Kelsey will add additional mobile platforms, as well as the firm’s conference and webinar content.
You can download the BIA/Kelsey app via the iTunes store by clicking here.
And speaking of conferences, let me take this opportunity to once again remind everyone of our partnership with BIA/Kelsey on the upcoming Directional Media Strategies (DMS) conference. Each year, the event brings buyers and sellers together for influential sessions on the challenges and opportunities presented by the changing local media landscape. DMS ’10 is taking place September 14-16, 2010, at the InterContinental Hotel in Dallas, Texas. For more information, see our previous post.
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